Jaynie L. Smith’s Biography

Keynote Speaker, Best-Selling Author, Consultant and CEO

Jaynie L. Smith is an internationally recognized business keynote speaker, best-selling author, and CEO of Smart Advantage, Inc. Jaynie spent 24 years of her career as a corporate consultant specializing in helping businesses define and communicate their competitive advantages to differentiate themselves from competition.

 

  • Author of the best-selling business book Creating Competitive Advantage, published by Doubleday Currency (2006) – now in its 19th printing – and Relevant Selling, published by Executive Suite Press (2012) – in its 3rd printing
  • 40,000+ hours experience consulting CEOs
  • 17 Top Performer Awards for CEO coaching
  • 20+ years experience working with Fortune 500 companies
  • Featured in Entrepreneur, Industry Week, Investor’s Business Daily, NY Enterprise Report, Business Strategies Magazine, Sales and Service Excellence, Profit Magazine, New York Times, PGA Magazine, Whole Foods Magazine among many other magazines and newspapers
  • Appeared on several TV business shows including FoxBusiness.com, ABC World News This Morning & MSNBC
  • Hosted Mind Your Biz Today on 880AM The Biz – Online radio show offering business advice for South Florida’s only business radio station
  • Selected by TEC/Vistage, an organization of 22,000 CEOs worldwide, as one of the 50 most influential people of their first 50 years
  • Upon the release of Creating Competitive Advantage, the American Management Association selected it as a leading course
  • Guest on Bloomberg Radio, WABC Radio “Brinker Show,”& NPR affiliate WLRN among scores of other radio shows
  • Featured in telecast with Jay Conrad Levinson of Guerrilla Marketing Association
  • Contributing Business Expert Columnist to Affluent Magazine
  • Undergraduate and Master’s degrees from the New York Institute of Technology, Graduated top of class 4.0
Learn about Jaynie's Competitive Advantage Expertise
  • Competitive Content Marketing Blog

    It’s not what you sell, it’s how you sell. Blogs build on current business events to establish relevant takeaways for use in marketing and sales.

    Read Blogs Now!

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Testimonials

"Jaynie’s presentation is dynamic and leaves you pondering “what is our Competitive Advantage” and what are my people selling? Clarity in messaging for our sales people has a greater opportunity to make a sale and deliver clear promises to our clients."

Nancy Sharp, CEO – Food For Thought Enterprisesss