• "Jaynie was articulate, focused and gave high level advice to over 100 New York City CEOs. The audience stayed engaged and interacted throughout the entire presentation. It was impactful and all walked away with tangible action items that could add value to every company, if implemented." Alan Goodin, Executive Director, Kellen Company – EANYC Harvard Club
  • "Having spent the morning at Jaynie’s presentation today at Newcastle, im so pleased i have at least 10 hours to calm down otherwise i would not sleep. I have never, ever received a presentation that has pricked so much inspiration. You mention the AHA moments, well, i found lots during your presentation. I cannot wait to purchase your books as I feel I can learn so much more. 25 years thinking i was good at my job only means after I read you books and indeed implement what you say will make better. I often read, "Who would you like to be stuck in a lift with", my answer now is Jaynie Smith, i could listen to you for ever." Nick Megson, Commercial Director – Reprotec Uk Limited
  • "If you don’t have a competitive advantage, don’t compete." Jack Welch
  • "A relevant competitive advantage gives buyers a reason to choose you over your competition. " Jaynie L. Smith
  • "Jaynie’s presentation was one of the top-rated presentations at our meeting, both in terms on content value and presentation effectiveness" Kate Seward, Senior Director of Program Management – Welsh, Carson, Anderson & Stowe (WCAS)
  • "As an attendee of Jaynie's Smith's keynote speech during Chemcraft's national distributor meeting in Ft. Lauderdale early this year, I enthusiastically endorse and recommend Jaynie as a speaker. A key reason for my Chemcraft meeting attendance was to hear Jaynie speak and learn more about the Smart Advantage research approach. Her content was widely interesting to attendees, who were owners or leaders of their respective businesses. I found Jaynie's content to be informative, innovative and entertaining. Hearing Jaynie speak cemented E.B. Bradley Company's interest in engaging her Firm in a project to identify competitive advantages and execute against those findings. I highly recommend Jaynie as a speaker." Mike Scallon, Director of Marketing, E.B. Bradley Co. – Chemcraft/Akzonobel
  • "Ninety percent of the information used in organizations is internally focused and only ten percent is about the outside environment. This is exactly backwards. " Peter Drucker

Jaynie L. Smith

The Competitive Advantage Expert, CEO of Smart Advantage Inc.

Jaynie L. Smith uncovered the one key question that nearly 4,000 CEOs failed to clearly answer about their own companies: “What is your #1 Competitive Advantage?

A competitive advantage is the key factor that Warren Buffet considers before he’ll invest in any business. But with the ever-evolving business world making anything sustainable seem nearly impossible, many believe Michael Porter’s original competitive advantage theory is now null-and-void. Jaynie Smith has proven otherwise, and has spent over 30 years sharing her established beliefs, with audiences and clients, on how businesses can grow by establishing relevant competitive advantages.

Jaynie L. Smith is an internationally-recognized keynote speaker specializing in the topic of competitive advantage. Content-rich presentations illustrate her proprietary process of uncovering and touting a company’s relevant competitive advantages. Keynotes are focused on showing attendees how to gain market share by revolutionizing the way they articulate and communicate their business messages to sell value over price.

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