Creating Competitive Advantage & Relevant Selling

Companion Business Books

After spending 30 years as a marketing consultant and keynote speaker, Jaynie L. Smith developed the desire to share her revolutionary and established sales and content marketing strategies with business executives in the masses. Jaynie compared her findings vs. traditional traditional marketing to author the companion business books Creating Competitive Advantage and Relevant Selling. Creating Competitive Advantage hit Amazon’s best-sellers list within two months of its release in April of 2006. The highly-anticipated sequel, Relevant Selling, moved into its second printing in just eight months.

The strategies and worksheets outlined in this set has taught thousands of executives how to sell value over price by effectively articulating their response to: “Why should I do business with you instead of your competition?

Creating Competitive Advantage

Creating Competitive Advantage
A guide to help your company learn the power of communicating your relevant competitive advantages to perfect your content marketing strategy and sell value over price.  Increase sales close rates, retain current clients, and stay ahead of the competition by employing these concepts to create your value proposition.  This book is user-friendly, easy to read, not academic, and loaded with case studies.
Read More

Relevant Selling

Relevant Selling
Many companies lament that price pressure has destroyed their margins. But when customers are surveyed in dou­ble-blind studies, it is revealed that more than 90% of the time, price is not the most important buying factor. Learn how to discover what is most relevant to your market so that your sales people can stop caving in on price and start selling relevant value.
Read More

  • Competitive Content Marketing Blog

    It’s not what you sell, it’s how you sell. Blogs build on current business events to establish relevant takeaways for use in marketing and sales.

    Read Blogs Now!

Social Media

Testimonials

"As an attendee of Jaynie's Smith's keynote speech during Chemcraft's national distributor meeting in Ft. Lauderdale early this year, I enthusiastically endorse and recommend Jaynie as a speaker. A key reason for my Chemcraft meeting attendance was to hear Jaynie speak and learn more about the Smart Advantage research approach. Her content was widely interesting to attendees, who were owners or leaders of their respective businesses. I found Jaynie's content to be informative, innovative and entertaining. Hearing Jaynie speak cemented E.B. Bradley Company's interest in engaging her Firm in a project to identify competitive advantages and execute against those findings. I highly recommend Jaynie as a speaker."

Mike Scallon, Director of Marketing, E.B. Bradley Co. – Chemcraft/Akzonobel