Keynote Speaking Topics
Jaynie L Smith, International Speaker, Best-Selling Author, and President/CEO of Smart Advantage, Inc. is available to speak at your event. Her presentations can be customized for your event to go from 60 minutes to three hours, and are tailored to meet event specifications. Topics include:
What’s Your #1 Competitive Advantage? It’s Not What You Think It Is
Based on her best-selling business book, Creating Competitive Advantage, Jaynie’s presentation enthusiastically conveys what a competitive advantage is (and more importantly is not), what prevents businesses from identifying their own, along with the profits that are forfeited when they fail to do so. She provides the framework for uncovering and touting your own competitive advantages to measurably increase your companies’ customer retention and sales close rates.
Increase Profit Without Lowering Price by Using Relevant Selling
The pressure to lower prices has never been greater than in our current economic state. This presentation, based on Relevant Selling, will prove that you don’t have to! Customers will pay more for value… the problem is, most marketing and sales efforts fail to convey what customers value. As a result, customers revert to price as the tie breaker in the buying decision. Following Jaynie’s method of developing your strengths into relevant competitive advantages, will ensure that you don’t have to lower your prices to gain market share.
Why Should I Buy from You And Not Your Competition?
This presentation enlightens even the most seasoned business professional. Based on both of Jaynie’s books, this keynote introduces the topic of dangerous disparity. Most companies consider themselves ‘customer focused.’ This talk will prove to you how the majority of businesses are missing the mark. In her study of over 300 companies, regardless of company size or product offering, 90% of what these businesses were offering greatly differed from what their customers valued when choosing a supplier. Jaynie passionately advises her audience on the steps your company needs to take that will build confidence, reduce risk, and minimize price as an issue in the buying decision.