Business Consulting

Jaynie Smith’s consultancy offers marketing and management consulting services to help company’s tackle the topic of competitive advantage.

Why Smart Advantage?

  • Smart Advantage is the only consultancy that focuses solely on uncovering competitive advantages to differentiate clients from their competition.
  • 91.2% increase revenue and/or margins*
  • 86.1% implemented metrics to quantify their competitive advantages*
  • 80.0% experienced operational improvements in key areas*
  • More than 300 companies, over the past 10 years, have employed Smart Advantage’s proprietary services to gain market share by selling value rather than price
  • The established market research process has guaranteed that survey results are statistically valid and free of bias; ensuring that, with 90% confidence, new messaging effectively aligns with the top buying criteria of your target market(s).
  • Strategic implementation and sales training has regularly lead clients to grow 10-40% within 12 months of the Smart Advantage Full Process; often producing the highest ROI and shortest payback period for any marketing investment.

Visit to find out how your business can benefit from uncovering, designing and aligning your relevant competitive advantages.


All data as of June, 2019