PGA Magazine, Don Zozwiak. Interview Topic: Professional’s Role

Smart Advantage CEO Jaynie L. Smith lists the following marketing “musts” that companies across a spectrum of industries, including golf, have to do in order to be successful: 1. Base your plan on unbiased and accurate feedback. Smith says many small businesses, including golf facilities, fall prey to thinking they know their customers better than …
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The Growth Faculty, Australia / Future Thinkers, Christine Kinimonth- Interview Topics: What competitive advantage is and how to apply those advantages for bottom-line results

Christine Kininmonth from The Growth Faculty Australia recently interviewed Jaynie Smith to learn more about her best-selling business book, Creating Competitive Advantage. In this interview Jaynie discussed what competitive advantage is and how to apply those advantages for bottom-line results.  Jaynie stressed the importance of conveying value to buyers so they want to do business with you, and even are willing to pay more to …
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WPTF-850 AM, Bill LuMaye. Interview Topic: Top 3 things that customers want

Interview with CEO of Smart Advantage-Jaynie Smith, that she did on WPTF radio. In this interview she talks about relationship between businesses and customers, you will hear about the top 3 things that customers want-based on over 200 research that Smart Advantage did. Learn what is that your customer service needs for your customers, are bigger …
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