Forbes.com: Are you SURE you know what your customers want?

Listen to the interview between Jaynie L. Smith and Jim Blasingame as they discuss why research shows only 10% of businesses know what their customers really want and how to avoid this mistake.

Ask your customers – they have the answers. Jaynie Smith joins Jim Blasingame to discuss why research shows only 10% of businesses know what their customers really want and how to avoid this mistake.