This Week in America, Ric Bratton – Interview Topics: It’s not what you sell, it’s how you sell it

CEO of Smart Advantage, Inc. – Jaynie Smith was interviewed by Ric Bratton on This Week in America. Jaynie and Ric discussed key points from her bestselling book “Creating Competitive Advantage.” Jaynie shares some of her best practices on creating competitive advantage reiterating that it’s not what you sell, it’s how you sell it. Listen to this week’s broadcast and learn how to provide meaningful differentiation to your customers on that which your customers value.