Entrepreneur Magazine, Christopher Hann. Interview Topic: Your Wish is My Command
Q: How can you determine exactly what it is your customers want?
A: This sounds like a no-brainer, right? Wrong. You’d be surprised to learn how many entrepreneurs lurch around, oblivious to their customers’ deepest desires. How is this possible? Easy. The entrepreneurs forget to ask. Or they ask the wrong questions. Or they rely on their sales force to enlighten them, and the sales force asks the wrong questions. That’s where Jaynie L. Smith comes in.