Future Thinkers presents Jaynie Smith featuring Creating Competitive Advantage

Christine Kininmonth from The Growth Faculty Australia recently interviewed Jaynie Smith to learn more about her best-selling business book, Creating Competitive Advantage.

In this interview Jaynie discussed what competitive advantage is and how to apply those advantages for bottom-line results.  Jaynie stressed the importance of conveying value to buyers so they want to do business with you, and even are willing to pay more to do so, over the competition.