Competitive Advantages in the Travel Industry
Ashish Sanghrajka, President of Big Five Tours & Expeditions, interviews with Jaynie Smith about the benefit he has received from communicating his competitive advantages. Even during low points in the recession, Ashish indicates that using his competitive advantages in his company’s marketing efforts helped keep his company profitable.
Learn what competitive advantages Ashish used to beat his competition in the travel business.
About Ashish Sanghrajka
Ashish Sanghrajka entered the travel business from his earliest memory as a child growing up in Kenya. He has always been a keen adventurer, climbing Mt Kilimanjaro by the age of 14, rafting his first category 5 rapid before 15 and jumping out of an airplane by the age of 18 and racing cars semi-professionally on closed tracks by the age of 21. With a background in finance and economics, Ashish started his professional career as an institutional trader and economic analyst with a Fortune 500 firm, however his passion for travel resurfaced.
Working his way up from the mailroom, Ashish now serves as the President of Big Five Tours & Expeditions, a luxury tour operator featuring custom tailored journeys in Africa, Asia, the South Pacific, Antarctica, and Latin America. Ashish’s focus lies squarely on delivering a level of service not heard of in the travel industry through his patented 24 hour White Glove Service(r) guest assistance program.