About Jaynie L. Smith

Keynote Speaker, Best-Selling Author, Consultant and CEO

Jaynie L. Smith has earned the title: Competitive Advantage Expert. Her interest in the topic began when she was invited to present on competitive advantage.  While researching and preparing, Jaynie recognized that many companies exhibited similar tendencies that prevented them from achieving a competitive advantage. She spent years developing a process that teaches companies what really constitutes a competitive advantage in today’s environment and how to achieve that in business.

The competitive advantage process was the starting point for Smart Advantage, Inc. – Jaynie Smith’s marketing and management consultancy. The consulting firm has lead over 300 companies through their proprietary process, which uncovers competitive advantages to differentiate clients from their competition; past client results include  growth of 10-40% within 12 months of implementation.

Jaynie’s processes are designed in her best-sell­ing business books Creating Competitive Advantage (Doubleday, 2006), and Relevant Selling (Executive Suite Press, 2012).

Jaynie now focuses on presenting her competitive advantage concepts to companies, associations and CEO groups in the form of keynotes and workshops. Her revolutionary value selling concepts enlighten even the most seasoned business professionals, inspiring them to create a newly targeted content marketing strategy that helps put their business ahead of the competition.

• Author of the best-selling business book Creating Competitive Advantage, published by Doubleday Currency (2006) – now in its 20th printing – and Relevant Selling, published by Executive Suite Press (2012) – in its 3rd printing.
• 40,000+ hours experience consulting CEOs
• 17 Top Performer Awards for CEO coaching
• 20+ years experience working with Fortune 500 companies
• Featured in Entrepreneur, Industry Week, Investor’s Business Daily, NY Enterprise Report, Business Strategies Magazine, Sales and Service Excellence, Profit Magazine, New York Times, PGA Magazine, Whole Foods Magazine among many other magazines and newspapers
• Appeared on several TV business shows including FoxBusiness.com, ABC World News This Morning & MSNBC
• Hosted Mind Your Biz Today on 880AM The Biz – Online radio show offering business advice for South Florida’s only business radio station.
• Selected by TEC/Vistage, an organization of 22,000 CEOs worldwide, as one of the 50 most influential people of their first 50 years
• Upon the release of Creating Competitive Advantage, the American Management Association selected it as a leading course
• Guest on Bloomberg Radio, WABC Radio “Brinker Show,”& NPR affiliate WLRN among scores of other radio shows
• Featured in telecast with Jay Conrad Levinson of Guerrilla Marketing Association
• Contributing Business Expert Columnist to Affluent Magazine