Book Reviews
Creating Competitive Advantage By Jaynie L. Smith
Creating Competitive Advantage was published in April 2006 by Doubleday and hit Amazon’s best-sellers list within two months of being released. Jaynie Smith’s first book is in its 13th printing and still receives commendable reviews and praise. Select reviews are listed below.
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Jaynie’s presentation was one of the top-rated presentations at our meeting, both in terms on content value and presentation effectiveness
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Jaynie Smith was extremely helpful in directing the executive team of Zurich Specialties in
identifying and articulating our competitive advantages. She helped us get over a very big hurdle… -
In Relevant Selling, the author clearly shows why it is very likely that there is much we do not know about our customers, and why what we do not know can quickly make our organizations irrelevant. Fortunately, she also provides many examples and strategies for how an organization can learn what truly is relevant to our customers and prospects, and how to retain that way. The leaders of any organization who want to do a better job selling their products or services can benefit from Smith’s (no relation) relevant insights.
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A relevant competitive advantage gives buyers a reason to choose you over your competition.
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Jaynie Smith’s Relevant Selling is the perfect complement to her first book, Creating Competitive Advantage. She challenges you to think like your customer.
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Jaynie was articulate, focused and gave high level advice to over 100 New York City CEOs. The audience stayed engaged and interacted throughout the entire presentation. It was impactful and all walked away with tangible action items that could add value to every company, if implemented.
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If you don’t have a competitive advantage, don’t compete.
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In this highly readable book, Jaynie Smith makes a compelling case for why you’re almost certainly mistaken if you think that your company’s sales and marketing pitches are relevant to customers.
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Thank you for your presentation at our conference… The comments from speakers, exhibitors and attendees were overwhelmingly positive. One letter summarized it up this way, ‘I would like to congratulate you both on an outstanding CME program. I have been practicing medicine for over 10 years and I have to rank it up there with one of the best.’ It takes a team of people to plan and execute such success. And, it takes a great roster of speakers delivering value that meets or exceeds attendee expectations in order to receive the kind of comments we are receiving.
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Jaynie Smith took great care in providing the critical information needed to help our members understand how to gain a competitive advantage. She is an excellent speaker and her presentation was extremely relevant.
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Smith’s elegant little book should be mandatory reading for all entrepreneurs.
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Presently one of the most influential books in the business world.
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Relevant Selling is cleverly practical and extraordinarily insightful. The straightforward style of Ms. Smith makes this invaluable book a must read for every business person.
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As an attendee of Jaynie’s Smith’s keynote speech during Chemcraft’s national distributor meeting in Ft. Lauderdale early this year, I enthusiastically endorse and recommend Jaynie as a speaker. A key reason for my Chemcraft meeting attendance was to hear Jaynie speak and learn more about the Smart Advantage research approach. Her content was widely interesting to attendees, who were owners or leaders of their respective businesses. I found Jaynie’s content to be informative, innovative and entertaining. Hearing Jaynie speak cemented E.B. Bradley Company’s interest in engaging her Firm in a project to identify competitive advantages and execute against those findings. I highly recommend Jaynie as a speaker.
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So many companies think that differentiation is the key to success. It isn’t. The key is knowing how to articulate what’s different or better about your product. Creating Competitive Advantage is a must-have for any CEO’s library.
