Book Reviews
Creating Competitive Advantage By Jaynie L. Smith
Creating Competitive Advantage was published in April 2006 by Doubleday and hit Amazon’s best-sellers list within two months of being released. Jaynie Smith’s first book is in its 13th printing and still receives commendable reviews and praise. Select reviews are listed below.
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As an attendee of Jaynie’s Smith’s keynote speech during Chemcraft’s national distributor meeting in Ft. Lauderdale early this year, I enthusiastically endorse and recommend Jaynie as a speaker. A key reason for my Chemcraft meeting attendance was to hear Jaynie speak and learn more about the Smart Advantage research approach. Her content was widely interesting to attendees, who were owners or leaders of their respective businesses. I found Jaynie’s content to be informative, innovative and entertaining. Hearing Jaynie speak cemented E.B. Bradley Company’s interest in engaging her Firm in a project to identify competitive advantages and execute against those findings. I highly recommend Jaynie as a speaker.
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Relevant Selling is cleverly practical and extraordinarily insightful. The straightforward style of Ms. Smith makes this invaluable book a must read for every business person.
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Jaynie Smith’s Relevant Selling is the perfect complement to her first book, Creating Competitive Advantage. She challenges you to think like your customer.
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Jaynie Smith took great care in providing the critical information needed to help our members understand how to gain a competitive advantage. She is an excellent speaker and her presentation was extremely relevant.
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Ninety percent of the information used in organizations is internally focused and only ten percent is about the outside environment. This is exactly backwards.
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Presently one of the most influential books in the business world.
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Jaynie’s presentation was one of the top-rated presentations at our meeting, both in terms on content value and presentation effectiveness
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Throughout my ‘athletic’ sales career, I have held positions with companies like Nike, Stride Rite and Sketchers before making my move to Puma. In all that time, I was never exposed to a training session like [Jaynie Smith] conducted for us on Friday. In that short time, your presentation truly made me think about how I pursued my business and through your suggestions and exercises, made me rethink/revise my ‘old ways’ of attacking / maintaining my customer base – Thank you!
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Smith’s elegant little book should be mandatory reading for all entrepreneurs.
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Jaynie was articulate, focused and gave high level advice to over 100 New York City CEOs. The audience stayed engaged and interacted throughout the entire presentation. It was impactful and all walked away with tangible action items that could add value to every company, if implemented.
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Relevant Selling is a solid business book that every company can benefit from. From the first chapter you will nod your head and say “yes” that is what we need to do in order to resonate with our customers! Jaynie’s writing style is a terrific combination of practical ideas and examples which are plentiful and meaningful. You will definitely use Relevant Selling as a reference book for decades to come as it forces every business to evaluate their point of differential which can only be a benefit in the current and future economic environment.
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In this highly readable book, Jaynie Smith makes a compelling case for why you’re almost certainly mistaken if you think that your company’s sales and marketing pitches are relevant to customers.
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So many companies think that differentiation is the key to success. It isn’t. The key is knowing how to articulate what’s different or better about your product. Creating Competitive Advantage is a must-have for any CEO’s library.
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Relevant Selling is a playbook for all times, all geographies, and all products and services. It is universal in its wisdom and makes that wisdom crystal clear.
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Jaynie Smith was extremely helpful in directing the executive team of Zurich Specialties in
identifying and articulating our competitive advantages. She helped us get over a very big hurdle…
