Book Reviews
Creating Competitive Advantage By Jaynie L. Smith
Creating Competitive Advantage was published in April 2006 by Doubleday and hit Amazon’s best-sellers list within two months of being released. Jaynie Smith’s first book is in its 13th printing and still receives commendable reviews and praise. Select reviews are listed below.
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Having spent the morning at Jaynie’s presentation today at Newcastle, im so pleased i have at least 10 hours to calm down otherwise i would not sleep.
I have never, ever received a presentation that has pricked so much inspiration. You mention the AHA moments, well, i found lots during your presentation. I cannot wait to purchase your books as I feel I can learn so much more. 25 years thinking i was good at my job only means after I read you books and indeed implement what you say will make better. I often read, “Who would you like to be stuck in a lift with”, my answer now is Jaynie Smith, i could listen to you for ever. -
Relevant Selling is a solid business book that every company can benefit from. From the first chapter you will nod your head and say “yes” that is what we need to do in order to resonate with our customers! Jaynie’s writing style is a terrific combination of practical ideas and examples which are plentiful and meaningful. You will definitely use Relevant Selling as a reference book for decades to come as it forces every business to evaluate their point of differential which can only be a benefit in the current and future economic environment.
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If you don’t have a competitive advantage, don’t compete.
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So many companies think that differentiation is the key to success. It isn’t. The key is knowing how to articulate what’s different or better about your product. Creating Competitive Advantage is a must-have for any CEO’s library.
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Presently one of the most influential books in the business world.
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Relevant Selling is a playbook for all times, all geographies, and all products and services. It is universal in its wisdom and makes that wisdom crystal clear.
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Jaynie’s presentation was one of the top-rated presentations at our meeting, both in terms on content value and presentation effectiveness
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As an attendee of Jaynie’s Smith’s keynote speech during Chemcraft’s national distributor meeting in Ft. Lauderdale early this year, I enthusiastically endorse and recommend Jaynie as a speaker. A key reason for my Chemcraft meeting attendance was to hear Jaynie speak and learn more about the Smart Advantage research approach. Her content was widely interesting to attendees, who were owners or leaders of their respective businesses. I found Jaynie’s content to be informative, innovative and entertaining. Hearing Jaynie speak cemented E.B. Bradley Company’s interest in engaging her Firm in a project to identify competitive advantages and execute against those findings. I highly recommend Jaynie as a speaker.
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Throughout my ‘athletic’ sales career, I have held positions with companies like Nike, Stride Rite and Sketchers before making my move to Puma. In all that time, I was never exposed to a training session like [Jaynie Smith] conducted for us on Friday. In that short time, your presentation truly made me think about how I pursued my business and through your suggestions and exercises, made me rethink/revise my ‘old ways’ of attacking / maintaining my customer base – Thank you!
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Smith’s elegant little book should be mandatory reading for all entrepreneurs.
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I found Jaynie Smith’s book to be very informative and practical. It inspired me to DO something, rather than just contemplate theory. That is why I called her to engage an activity for our company. We so often talk about what we do right – why we are special – but it is generally from our own internal perspective. This activity forced us to realize that what our customers think is truly our ‘reality’ – and we need to meet their expectations regardless of whether we agree with them or not. I have found this exercise to be incredibly helpful in explaining a ‘marketing’ concept to the rest of my company. I am very pleased with the tremendous support and effort I have seen from all departments and leadership toward making changes based on the results of Jaynie’s work.
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A relevant competitive advantage gives buyers a reason to choose you over your competition.
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You helped out 34 people who were at the event in more ways than you can imagine. We all became better people that day. We all listened intently and are making great strides to change our marketing approaches. I even have my advertising company working with me now to create a questionnaire and get that in the hands of my clients… so that we do not become the commodity you clearly got through our brains.
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Thank you for your presentation at our conference… The comments from speakers, exhibitors and attendees were overwhelmingly positive. One letter summarized it up this way, ‘I would like to congratulate you both on an outstanding CME program. I have been practicing medicine for over 10 years and I have to rank it up there with one of the best.’ It takes a team of people to plan and execute such success. And, it takes a great roster of speakers delivering value that meets or exceeds attendee expectations in order to receive the kind of comments we are receiving.
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Outstanding! Jaynie L. Smith provided a memorable speech to the graduate business students by sharing her unique views on creating a competitive advantage, as well as her real industry experience. Ms. Smith encouraged students to relate to the topic by focusing on how they can create a competitive advantage for themselves when starting their careers. The students really appreciated her time and have come to understand the value in creating a competitive advantage!
