Book Reviews
Creating Competitive Advantage By Jaynie L. Smith
Creating Competitive Advantage was published in April 2006 by Doubleday and hit Amazon’s best-sellers list within two months of being released. Jaynie Smith’s first book is in its 13th printing and still receives commendable reviews and praise. Select reviews are listed below.
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Having spent the morning at Jaynie’s presentation today at Newcastle, im so pleased i have at least 10 hours to calm down otherwise i would not sleep.
I have never, ever received a presentation that has pricked so much inspiration. You mention the AHA moments, well, i found lots during your presentation. I cannot wait to purchase your books as I feel I can learn so much more. 25 years thinking i was good at my job only means after I read you books and indeed implement what you say will make better. I often read, “Who would you like to be stuck in a lift with”, my answer now is Jaynie Smith, i could listen to you for ever. -
Jaynie was articulate, focused and gave high level advice to over 100 New York City CEOs. The audience stayed engaged and interacted throughout the entire presentation. It was impactful and all walked away with tangible action items that could add value to every company, if implemented.
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In this highly readable book, Jaynie Smith makes a compelling case for why you’re almost certainly mistaken if you think that your company’s sales and marketing pitches are relevant to customers.
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Smith’s elegant little book should be mandatory reading for all entrepreneurs.
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Jaynie Smith took great care in providing the critical information needed to help our members understand how to gain a competitive advantage. She is an excellent speaker and her presentation was extremely relevant.
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As an attendee of Jaynie’s Smith’s keynote speech during Chemcraft’s national distributor meeting in Ft. Lauderdale early this year, I enthusiastically endorse and recommend Jaynie as a speaker. A key reason for my Chemcraft meeting attendance was to hear Jaynie speak and learn more about the Smart Advantage research approach. Her content was widely interesting to attendees, who were owners or leaders of their respective businesses. I found Jaynie’s content to be informative, innovative and entertaining. Hearing Jaynie speak cemented E.B. Bradley Company’s interest in engaging her Firm in a project to identify competitive advantages and execute against those findings. I highly recommend Jaynie as a speaker.
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You helped out 34 people who were at the event in more ways than you can imagine. We all became better people that day. We all listened intently and are making great strides to change our marketing approaches. I even have my advertising company working with me now to create a questionnaire and get that in the hands of my clients… so that we do not become the commodity you clearly got through our brains.
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Relevant Selling is cleverly practical and extraordinarily insightful. The straightforward style of Ms. Smith makes this invaluable book a must read for every business person.
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Jaynie’s presentation is dynamic and leaves you pondering “what is our Competitive Advantage” and what are my people selling? Clarity in messaging for our sales people has a greater opportunity to make a sale and deliver clear promises to our clients.
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Throughout my ‘athletic’ sales career, I have held positions with companies like Nike, Stride Rite and Sketchers before making my move to Puma. In all that time, I was never exposed to a training session like [Jaynie Smith] conducted for us on Friday. In that short time, your presentation truly made me think about how I pursued my business and through your suggestions and exercises, made me rethink/revise my ‘old ways’ of attacking / maintaining my customer base – Thank you!
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Relevant Selling is a playbook for all times, all geographies, and all products and services. It is universal in its wisdom and makes that wisdom crystal clear.
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Jaynie Smith’s Relevant Selling is the perfect complement to her first book, Creating Competitive Advantage. She challenges you to think like your customer.
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Outstanding! Jaynie L. Smith provided a memorable speech to the graduate business students by sharing her unique views on creating a competitive advantage, as well as her real industry experience. Ms. Smith encouraged students to relate to the topic by focusing on how they can create a competitive advantage for themselves when starting their careers. The students really appreciated her time and have come to understand the value in creating a competitive advantage!
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A relevant competitive advantage gives buyers a reason to choose you over your competition.
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Jaynie’s presentation was one of the top-rated presentations at our meeting, both in terms on content value and presentation effectiveness
