Jaynie L. Smith’s Biography

Keynote Speaker, Best-Selling Author, Consultant and CEO

Jaynie L. Smith is an internationally recognized business keynote speaker, best-selling author, and CEO of Smart Advantage, Inc. Jaynie spent 24 years of her career as a corporate consultant specializing in helping businesses define and communicate their competitive advantages to differentiate themselves from competition.

 

  • Author of the best-selling business book Creating Competitive Advantage, published by Doubleday Currency (2006) – now in its 20th printing – and Relevant Selling, published by Executive Suite Press (2012) – in its 3rd printing
  • Her book rights have been bought by China, Korea, Croatia, and India, etc.
  • National Keynote speaker for hundreds of associations/corporations
  • 17 Top Performer Awards for CEO coaching
  • 20+ years’ experience working with Enterprise companies
  • Featured in Entrepreneur, Industry Week, Investor’s Business Daily, NY Enterprise Report, Business Strategies Magazine, Sales and Service Excellence, Profit Magazine, New York Times, PGA Magazine, Whole Foods Magazine among many other magazines and newspapers
  • Appeared on several TV business shows including FoxBusiness.com, ABC World News This Morning & MSNBC
  • Hosted Mind Your Biz Today on 880AM The Biz – Online radio show offering business advice for South Florida’s only business radio station
  • Selected by TEC/Vistage, an organization of 45,000 CEOs worldwide, as one of the 50 most influential people of their first 50 years
  • Upon the release of Creating Competitive Advantage, the American Management Association selected it as a leading course
  • Guest on Bloomberg Radio, WABC Radio “Brinker Show,” & NPR affiliate WLRN among scores of other radio shows
  • Featured in telecast with Jay Conrad Levinson of Guerrilla Marketing Association
  • Undergraduate and Master’s degrees from the New York Institute of Technology, Graduated top of class 4.0
Learn about Jaynie's Competitive Advantage Expertise

  • Competitive Content Marketing Blog

    It’s not what you sell, it’s how you sell. Blogs build on current business events to establish relevant takeaways for use in marketing and sales.

    Read Blogs Now!

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Testimonials

"Outstanding! Jaynie L. Smith provided a memorable speech to the graduate business students by sharing her unique views on creating a competitive advantage, as well as her real industry experience. Ms. Smith encouraged students to relate to the topic by focusing on how they can create a competitive advantage for themselves when starting their careers. The students really appreciated her time and have come to understand the value in creating a competitive advantage!"

Catalina Victoria, President, Graduate Business Student Association Nova Southeastern University
© 2024 Jaynie L. Smith