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The Growth Faculty, Australia / Future Thinkers, Christine Kinimonth- Interview Topics: What competitive advantage is and how to apply those advantages for bottom-line results

Christine Kininmonth from The Growth Faculty Australia recently interviewed Jaynie Smith to learn more about her best-selling business book, Creating Competitive Advantage. In this interview Jaynie discussed what competitive advantage is and how to apply those advantages for bottom-line results.  Jaynie stressed the importance of conveying value…