PGA Magazine, Don Zozwiak. Interview Topic: Professional’s Role
Smart Advantage CEO Jaynie L. Smith lists the following marketing “musts” that companies across a spectrum of industries, including golf, have to do in order to be successful:
1. Base your plan on unbiased and accurate feedback. Smith says many small businesses, including golf facilities, fall prey to thinking they know their customers better than they do. That includes basing marketing plans on anecdotal feedback from a small group of satisfied customers instead of gathering information from a variety of customers and non-customers.
2. Have everyone on the same page. Relevant marketing depends on internal agreement. It’s difficult to deliver a consistent message or product when different employees or departments don’t share a common vision. Create a mission statement and marketing plan, so your staff members are all waving the same flag.
3. Have a different plan for potential customers than you do for existing customers. Prospects make decisions for different reasons than people who are already customers. Market your facility differently to new golfers or potential new members than you do to avid golfers or existing members.
4. Treat different target markets differently. Just as prospects and existing customers need distinct messages, so do different target markets. Your message needs to be different when you’re marketing to a group of working women vs. a group of retired men, for example.
5. Base investments on what your customer values, not what you value. Again, this is where research into customer opinion is key. A clubhouse renovation may not be a good investment if what your golfers really want is a pool for family activities.
6. Fill operational gaps. What are you not offering that your customers value? Providing daycare may get more young women on the course, or a short game practice area may bring avid golfers out more often.
7. Think about tomorrow more than you think about today. Much of golf marketing is reactive to a month of bad weather or a short-term downturn in memberships. Having a marketing plan will help you keep sight of long-term goals for the bottom line and the identity of your facility.
WLFN 1490 AM – BS with Bob Schmidt. Interview Topic: Best practices on creating competitive advantage.
Bob Schmidt invites Jaynie back on air as her interviews get very high hit rate from listeners. Now, you can listen here, another fascinating interview on Bob’s show called “BS with Bob Schmidt.” In this interview few interesting points about flaws that business have.
CEO of Smart Advantage, Inc. – Jaynie Smith was interviewed by Bob Schmidt on his radio show BS with Bob Schmidt once again. Jaynie and Bob talked about some of the key points from her experience and Jaynie shares some of her best practices on creating competitive advantage.
WLFN 1490 AM – BS with Bob Schmidt. Interview topic: If you don’t value what you sell, why should your customers?
CEO of Smart Advantage, Inc. – Jaynie Smith was interviewed by Bob Schmidt on his radio show BS with Bob Schmidt. Jaynie and Bob talked about some of the key points from her experience and Jaynie shares some of her best practices on creating competitive advantage.
Listen in on an interesting interview with Jaynie Smith and Bob Schmidt. The interview topic: If you don’t value what you sell, why should your customers?
KSCJ-AM 1360 Mark Hahn. Interview Topics: Business advantages, social media marketing, and of course about competitive advantage
Listen to the interview with Jaynie Smith, CEO of Smart Advantage. Jaynie has been invited by Mark Hahn from KSCJ radio where they discussed about business advantages, social media marketing, and of course about competitive advantage. Learn few tips and tricks from this interview, and you can check free chapters from Jaynie’s books that she mentioned in the interview here and here.
The Growth Faculty, Australia / Future Thinkers, Christine Kinimonth- Interview Topics: What competitive advantage is and how to apply those advantages for bottom-line results
Christine Kininmonth from The Growth Faculty Australia recently interviewed Jaynie Smith to learn more about her best-selling business book, Creating Competitive Advantage.
In this interview Jaynie discussed what competitive advantage is and how to apply those advantages for bottom-line results. Jaynie stressed the importance of conveying value to buyers so they want to do business with you, and even are willing to pay more to do so, over the competition. (more…)
This Week in America, Ric Bratton – Interview Topics: It’s not what you sell, it’s how you sell it
WSVA 550 AM, Mike Schikman: Interview Topic: How to succeed in today’s marketplace
President of Smart Advantage Inc – Jaynie Smith has been interviewed by Mike Schikman on WSVA radio. Jaynie and Mike discussed about how to succeed in today’s marketplace, Jaynie gave out some friendly advices about the company differentiators and usual cliches of competitive advantages of companies and how to really find out what is your companies competitive advantage.
Listen to the full interview here:
WOWO 1190 AM | 107.5 FM, Charly Butcher. Interview Topic: Jaynie shares her expertise with the listeners
As an addition to Jaynies interview collection, Charly Butcher invited Jaynie to share her expertise with the listeners. Charly Butcher is a Fort Wayne morning-radio fixture, on the air, locally, for over 2 decades. As host of Fort Wayne’s Morning News, on this 50,000 watt station. Charly takes you through the morning’s Top News and Weather Channel Forecast. Charly boasts Fort Wayne’s largest rolodex of newsmakers “ripped from the headlines…” so whenever news breaks, you can hear live, in-depth coverage that’s easy to understand. Charly is the husband of an elementary school teacher, the father of a future Pulitzer Prize winning journalist, and a future doctor, and a 8 year-old daughter whose career he has yet to decide. (more…)
KDMT 1690AM, The Experience Pros Radio Show – Interview Topic: Each company’s nightmare customer service
Give a listen to the latest radio interview with Jaynie Smith, the CEO of Smart Advantage.Radio host in the radio show called The Experience Pros Radio Show hosted Jaynie and asked a few interesting questions that can benefit to all the listeners. In this interview she shares her experience and wisdom when it comes to each company’s nightmare customer service and what is really that company’s competitive advantage. Now you can listen to the show here. Hope you will enjoy!
WPTF-850 AM, Bill LuMaye. Interview Topic: Top 3 things that customers want
Interview with CEO of Smart Advantage-Jaynie Smith, that she did on WPTF radio. In this interview she talks about relationship between businesses and customers, you will hear about the top 3 things that customers want-based on over 200 research that Smart Advantage did. Learn what is that your customer service needs for your customers, are bigger companies better than small companies and more.
Listen to the full interview and find out more.