Relevant Selling Free Chapter

Learn How to Sell Value that your Customers & Prospects Will Pay More For

Download the complimentary first chapter of Relevant Selling to:

  • Discover that differentiators are not competitive advantages if they are not relevant to the customer.
  • Learn how to identify what is most important to your customers and prospects, then articulate the value you offer based on these findings.
  • Identify how much higher of an ROI your marketing & sales budget will yield once yourefocus your messaging on relevance rather than solely on creativity.


Relevant Selling is the companion to best-selling business book Creating Competitive Advantage by Jaynie L. Smith. Stop guessing what your customers want. Download the first chapter and  start learning how to sell what is relevant to double lead generation,improve sales close rates and increase your bottom line today!