Creating Competitive Advantage - Reviews

June 11, 2013

Mary Ann Tournoux

I found Jaynie Smith’s book to be very informative and practical. It inspired me to DO something, rather than just contemplate theory. That is why I called her to engage an activity for our company. We so often talk about what we do right – why we are special – but it is generally from our own internal perspective. This activity forced us to realize that what our customers think is truly our ‘reality’ – and we need to meet their expectations regardless of whether we agree with them or not. I have found this exercise to be incredibly helpful in explaining a ‘marketing’ concept to the rest of my company. I am very pleased with the tremendous support and effort I have seen from all departments and leadership toward making changes based on the results of Jaynie’s work.

David Neelemas

So many companies think that differentiation is the key to success. It isn’t. The key is knowing how to articulate what’s different or better about your product. Creating Competitive Advantage is a must-have for any CEO’s library.

Chuck Lillis

Compelling! The clarity in which Jaynie presents her message is particularly valuable. Finding and using your competitive advantage is the key to not only survival but more importantly, profitable survival.

Richard Pachter

Smith’s elegant little book should be mandatory reading for all entrepreneurs.

BookJive.com

Presently one of the most influential books in the business world.

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Testimonials

"Jaynie Smith was extremely helpful in directing the executive team of Zurich Specialties in identifying and articulating our competitive advantages. She helped us get over a very big hurdle... "

Seraina Maag, Former President, Zurich Specialties, Zurich North America Insurance