Creating Competitive Advantage & Relevant Selling
Companion Business Books
After spending 30 years as a marketing consultant and keynote speaker, Jaynie L. Smith developed the desire to share her revolutionary and established sales and content marketing strategies with business executives in the masses. Jaynie compiled her radical beliefs on traditional marketing to author the companion business books Creating Competitive Advantage and Relevant Selling. Creating Competitive Advantage hit Amazon’s best-sellers list within two months of its release in April of 2006. The highly-anticipated sequel, Relevant Selling, moved into its second printing just eight months after its release in April of 2012.
The strategies and worksheets outlined in this set has taught thousands of executives how to sell value over price by effectively articulating their response to: “Why should I do business with you instead of your competition?“
Many companies lament that price pressure has destroyed their margins. But when customers are surveyed in double-blind studies, it is revealed that more than 90% of the time, price is not the most important buying factor. Learn how to discover what is most relevant to your market so that your sales people can stop caving in on price and start selling relevant value.
Creating Competitive Advantage
A guide to help your company learn the power of identifying and communicating your relevant competitive advantages to perfect your content marketing strategy and sell value over price. Increase sales close rates, retain current clients, and stay ahead of the competition by employing these concepts to create your value proposition.