The Competitive Advantage Expert

Jaynie L. Smith uncovered the one key question that over 10,000 CEOs failed to clearly answer about their own companies: “What is your #1 Competitive Advantage?”  90% fail to provide an answer that differentiates.

A competitive advantage is the key factor that Warren Buffet considers before he’ll invest in any business.  Yet many business owners and sales people neglect to focus on it for their own company.  Jaynie Smith has proven that a focus on competitive advantage closes more sales and protects margins.

Jaynie L. Smith has earned the title: Competitive Advantage Expert. Her interest in the topic began when she was invited to present on competitive advantage.  While researching and preparing, Jaynie recognized that many companies exhibited similar tendencies that prevented them from achieving a competitive advantage. She spent years developing a process that teaches companies what really constitutes a competitive advantage in today’s environment and how to achieve that in business.

CEO of Smart Advantage, Inc.

The competitive advantage process was the starting point for Smart Advantage, Inc. – Jaynie Smith’s marketing and management consultancy. The consulting firm has lead over 300 companies through their proprietary process, which uncovers competitive advantages to differentiate clients from their competition; past client results include  growth of 10-40% within 12 months of implementation. 

Best-Selling Author

Jaynie’s processes are designed in her best-sell­ing business books: Creating Competitive Advantage, published by Doubleday Currency (2006) – now in its 20th printing – and Relevant Selling, published by Executive Suite Press (2012) – in its 3rd printing.

Keynote Speaker and Consultant

Jaynie L. Smith is an internationally-recognized keynote speaker specializing in the topic of competitive advantage. Content-rich presentations illustrate her proprietary process of uncovering and touting a company’s relevant competitive advantages. Keynotes are focused on showing attendees how to gain market share by revolutionizing the way they articulate and communicate their business messages to sell value over price.

Jaynie now focuses on presenting her competitive advantage concepts to companies, associations and CEO groups in the form of keynotes and workshops. Her revolutionary value selling concepts enlighten even the most seasoned business professionals, inspiring them to create a newly targeted content marketing strategy that helps put their business ahead of the competition.

  • 40,000+ hours experience consulting CEOs
  • 17 Top Performer Awards for CEO coaching
  • 20+ years experience working with Fortune 500 companies
  • Featured in Entrepreneur, Industry Week, Investor’s Business Daily, NY Enterprise Report, Business Strategies Magazine, Sales and Service Excellence, Profit Magazine, New York Times, PGA Magazine, Whole Foods Magazine among many other magazines and newspapers
  • Appeared on several TV business shows including FoxBusiness.com, ABC World News This Morning & MSNBC
  • Hosted Mind Your Biz Today on 880AM The Biz – Online radio show offering business advice for South Florida’s only business radio station.
  • Selected by TEC/Vistage, an organization of 45,000+ CEOs worldwide, as one of the 50 most influential people of their first 50 years
  • Upon the release of Creating Competitive Advantage, the American Management Association selected it as a leading course
  • Guest on Bloomberg Radio, WABC Radio “Brinker Show,”& NPR affiliate WLRN among scores of other radio shows
  • Featured in telecast with Jay Conrad Levinson of Guerrilla Marketing Association
  • Contributing Business Expert Columnist to Affluent Magazine