Ft. Lauderdale, FL, June 3, 2014 – Jaynie L. Smith is the newest inductee into the Florida Highway Patrol Advisory Council. Smith is the author of Creating Competitive Advantage and Relevant Selling, the CEO of Smart Advantage, Inc., and an internationally recognized keynote speaker.

The Florida Highway Patrol Advisory Council is an organization comprised of business, professional, and community leaders throughout the state. Members of the Advisory Council provide assistance to the Director of the Florida Highway Patrol by offering input regarding the performance of the Patrol and the quality of service provided to the public.
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Clearwater is mirroring the national surge of female entrepreneurs, which shows that one of every ten US women is now starting or running a new business. (1)
Jayme MacCullough is a local example. After spending more than a decade as part owner of the family business, MacCullough – a mother of five — is now launching her own company in the Clearwater area.
“I want to be available to my boys when they need me. Being a small business owner is really key to that flexibility: scheduling my own hours, ordering my own day, building my own network. Women have traditionally had to juggle so many things, so we’re very focused.” (more…)

Jim McElgunn, writer ProfitGuide.com, September 24, 2012
Chances are you’re marketing benefits your customers don’t really care about. Here’s how to define your true competitive differentiator

Louis Bedigian, staff writer of Benzinga, reports on 8 Things Every CEO Must Know by interviewing Jaynie Smith, CEO of Smart Advantage and best selling author of “Creating Competitive Advantage” and “Relevant Selling.”

Jayne speak with WRPBitv on discovering a company’s competitive sales advantage and discloses it to its customers and prospects.

Corporate Speaker, Jaynie L. Smith, talks with Fox Business News about the entertaining commercial developed by Old Spice.

Jaynie L. Smith is “one of the most engaging business speakers of our gene…

Keynote Speaker, Jaynie Smith, discusses strategies on how to differentiate yourself from your competitors by touting your Competitive Advantages.

Keynote Speaker, Jaynie L. Smith, gives business tips from her book, Creating Competitive Advantage – Give Customers a Reason to Choose You Over Your Competitors.

Jaynie L. Smith, President of Smart Advantage, Inc. discusses how companies’ sales people must answer the question “Why Us?” without their main focus being on price. leapArming your sales people with competitive advantages will be the key differentiator against competitors.